ITN Productions is launching a new festive competition online and via social media to find the most creative interpretation of the story of the Nativity.
With support from Jerusalem Productions, which is funded by the Jerusalem Trust, one of The Sainsbury Family Charitable Trusts, The Nativity Factor will invite people to script, produce and submit their own films about the timeless story of the Nativity. Entries will be judged on creativity, style and story. From traditional storytelling to off-the-wall interpretations, The Nativity Factor welcomes all comers with the strapline “One story. Thousands of storytellers”.
Budding producers and storytellers will submit videos via www.thenativityfactor.com, with films then uploaded by ITN Productions to its dedicated YouTube Nativity Factor channel and promoted at www.facebook.com/thenativityfactor and via @NativityFactor on Twitter in a cross-media initiative.
The most popular films will then go before a panel of expert judges including former Destiny’s Child star Michelle Williams, which will select the winning video that will see its creator win £5,000. There is also a prize of £1,000 plus a day spent at ITN for the winner of the under-16s category. Michelle Williams will be tweeting throughout the competition to over 165,000 Twitter followers.
Videos can be submitted before 2 December, followed by a public vote, and the judges announcing a final winner just in time for Christmas on 14 December.
The Nativity Factor is a continuation of innovative work from ITN Productions for Jerusalem Productions, including Secret Santa with Jenni Falconer for Living TV in 2010 and a dedicated Christmas YouTube Channel and app in 2009.